RBC Los Angeles
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Brand & Identity
Experience Design
From the Bay to LA
Challenge
RBC was lacking a marketing and creative strategy for market expansion and delivery of a lifestyle-driven campaign designed to improve conversions and elevate client inquiry quality.
Approach
We led the both strategies where stakeholders envisioned elegant artwork that still felt youthful and bold, yet classy. Since the target lives mostly on Instagram, we focused our efforts on creating assets to communicate a lifestyle, rather than just highlight the event and craft cocktails.
Results
- A 7.5% increase in overall social engagement
- 15% of tickets sold in the first week
- Prime positioning for brand partnership with NYAK
Regional Expansion
A Premium Experience
A noble brand deserves the royal treatment. Since hospitality is at the crux of RBC's brand values, we set our sites on designing content that felt as crafted as their cocktails: elevated, beautiful and memorable.
