RBC Los Angeles
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Brand & Identity
Experience Design
From the Bay to LA
Challenge
Royal Bartending Co asked us to come on board to develop a campaign for their expansion to Los Angeles, so after we finished their rebrand, we stayed ready and hit the ground running.
Approach
Stakeholders envisioned elegant artwork that still felt youthful and bold, yet classy. Since the target lives mostly on Instagram, we focused our efforts on creating assets to communicate a lifestyle, rather than just highlight the event and craft cocktails.
Results
- A 7.5% increase in overall social engagement
- 15% of tickets sold in the first week
- Prime positioning for brand partnership with NYAK
A Social Spark
A Premium Experience
A noble brand deserves the royal treatment. Since hospitality is at the crux of RBC's brand values, we set our sites on designing content that felt as crafted as their cocktails: elevated, beautiful and memorable.
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