Ah2
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Creative Direction
Experience Design
Brand & Identity
Alpha Horn Reborn
Challenge
AH2, the holding company for a portfolio of Michelin-recognized restaurants and hospitality concepts, needed comprehensive brand positioning and visual identity to support global expansion and fundraising initiatives. The timeline was aggressive—6 weeks to deliver what typically takes 6 months.
Approach
Conducted intensive field research across coffee shops, restaurants, boutiques, and cultural spaces to understand the accessible luxury positioning. Built a 60+ page strategic framework covering:
- Core brand identity and positioning
- Complete visual identity system (logo, typography, color palette)
- Customer journey mapping
- Marketing and content strategy
- Brand standards and quality control frameworks
Results
- Delivered complete brand architecture enabling global expansion strategy
- Created scalable design system used across entire hospitality portfolio
- Positioned brand for successful fundraising round
- Established operational guidelines for maintaining brand consistency at scale
A Quiet Storm
Grit and Refinement
Opportunities are boundless when you create parameters in design—and that's precisely what we did, drawing inspiration from diffferent mediums in art and architecture to create branded content leading up to the launch of AH2's launch event: Heritage Reborn.
