Ah2

Creative Direction

Experience Design

Brand & Identity

Alpha Horn Reborn

Challenge

AH2 is the holding company for pitmaster Matt Horn's award-winning barbecue restaurants and a multitude of other ventures. Since acquiring global investments to expand into a suite of award-winning concepts in hospitality was the business goal, Matt approached us to develop a brand identity that expressed his unique point of view in culinary arts and hospitality.

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Approach

We took the time to extract Matt's story from what sparked the desire to learn the craft of barbecue and serve through hospitality to how he leveraged innovation that led to his current success. We left nothing unchecked or explored, diving deep into inspiration and discovered a unique personality that extended to every touchpoint of every product and experience met with Matt's distinctive edge: grit, depth and a quite stunning beauty.

Results

Primed for pitching to global investors
Brand guidelines to stay consistent and deepen engagement
Established a visual language and key messaging to attract investors

A Quiet Storm

Grit and Refinement

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Opportunities are boundless when you create parameters in design—and that's precisely what we did, drawing inspiration from diffferent mediums in art and architecture to create branded content leading up to the launch of AH2's launch event: Heritage Reborn.