Moxielash

We redesigned the brand and product experience, by updating the existing sales page, while demonstrating how the product "works in seconds". This was achieved by first getting an acute understanding of the stakeholder’s goals, gathering insights of the existing sales page’s engagement, and performing a series of deep analyses of the target market. In order to execute these asks, we learned that we needed to rebuild the team’s workflow methods. We applied design thinking to reconstruct a documented process for a team of photographers, copywriters,and marketing managers to iterate quickly and remain agile.

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Re-examining the data quickly showed us that our user needed more than products to convert her into a customer. Data informed three identified buckets to prioritize content: on-boarding, learning how to use the product, and browsing other customers’ product experiences.

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• Adoption of updated sales page to extend the entire brand landscape

• An 17% increase in Moxielash "Classy" eyelash sales

• Customer acquasition benchmarks met at 8%

• Positive feedback on updated brand fom social following

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